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	<title>Lunch Magazine &#187; Wealth for toil</title>
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	<link>http://www.lunchmag.com</link>
	<description>The best ideas come from Lunch</description>
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		<item>
		<title>Wealth for toil</title>
		<link>http://www.lunchmag.com/wealth-for-toil/</link>
		<comments>http://www.lunchmag.com/wealth-for-toil/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 03:13:32 +0000</pubDate>
		<dc:creator>jonathan</dc:creator>
				<category><![CDATA[Featured Slider]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Wealth for toil]]></category>
		<category><![CDATA[Freelancer.com]]></category>
		<category><![CDATA[Malaya]]></category>
		<category><![CDATA[Matt Barrie]]></category>
		<category><![CDATA[Stanford University]]></category>
		<category><![CDATA[tycoon]]></category>
		<category><![CDATA[Webbie]]></category>

		<guid isPermaLink="false">http://www.lunchmag.com/?p=1392</guid>
		<description><![CDATA[Profile: Matt Barrie founder of revolutionary Freelancer.com]]></description>
				<content:encoded><![CDATA[<p><strong>Jonathan Porter talks to </strong><strong>Matt Barrie, </strong><strong>the founder of world-changing outsourcing website <a href="http://www.freelancer.com/" target="_blank">Freelancer.com</a>,<br />
</strong></p>
<p>Before we go any further let me just say that Matt Barrie is fast. I mean fast. He talks fast, he thinks fast, heck, he even eats kind of fast.</p>
<p>I  sit down with the dual Webbie winner and future owner of his own space  program – a la Paypal’s Elon Musk – at the Malaya Restaurant on King Street  Wharf in Sydney.</p>
<p>It is a sparkling late fall day that Sydney throws your way occasionally, and the day is filled with promise.</p>
<p>I’m  reminded of JFK’s quote about when he sat down to dinner with a whole  pack of Nobel laureates and commented that it was the greatest  assemblage of minds in the White House since Thomas Jefferson sat down  to dinner by himself.</p>
<p>Barrie  says his entrepreneurial streak took off after enrolling in IE273  Technology Entrepreneurship at Stanford back in 1997, a class where  Paypal and Yahoo started a<a href="http://www.lunchmag.com/wp-content/uploads/2011/05/Matt-Barrie_-02_053-red-standing-2.jpg"><img class="alignright size-medium wp-image-1417" title="Matt Barrie_ 02_053-red-standing-2" src="http://www.lunchmag.com/wp-content/uploads/2011/05/Matt-Barrie_-02_053-red-standing-2-300x217.jpg" alt="" width="300" height="217" /></a>s student projects. Taught by real world  venture capitalists, this class took 40 of Stanford’s brightest, and  organised them in 10 teams of four in writing business plans. The final  mark was determined by pitching to real world investors to see if they  would fund their companies- for real. Every week a CEO or founder of hot  technology company in Silicon Valley came in to guest lecture. After  two weeks in the class, he was hooked.</p>
<p>He  says 70 per cent of the people in that class eventually ended up  starting companies of their own. I’m briefly tempted to find the one  member of the class who is flipping burgers.“They say nine out of 10  businesses fail. In that class, the quality of founders was so good that  probably nine out of 10 of the businesses founded by people coming out  of that class became a success.’’</p>
<p>Barrie  is of course the founder of freelancer.com, and is already well on the  way to adding to the number of gazillionaires from his graduating class.</p>
<p>Freelancer.com  is quietly revolutionizing the way business is done on planet Earth. Do  you have an idea for a widget that will take the world by storm and  enable you to install platinum commodes in your bathroom? No problem:  get it designed in the States, have a prototype built in China and mass  produced in a factory in Vietnam. This was how the New York Times  described this amazing platform.</p>
<p>And have it done for less than a takeaway dinner.</p>
<p>How  does Freelancer.com work? Well once you have posed your project on the  site, freelancers from around the globe bid for the job.</p>
<p>Once  the employer and the freelancer have agreed on a price, the employer  pays Freelancer.com, which holds the money in escrow until the employer  is happy with the work, then the payment is released. How does Barrie  make money? Freelancer.com takes a commission from both ends that works  out to be a lot less than catching planes to the US, China and Vietnam.</p>
<p>“Freelancer.com  is like Ebay. Post the project and you will have 60 to 80 people  bidding for the project for a fraction of what you would normally pay,’’  he says.</p>
<p>“It  allows people in the West to become more of a knowledge economy. We can  focus on creativity. The execution you can delegate to freelancers to  get it done.’’</p>
<p>And  he says he practises what he preaches. “I get crazy ideas all the time,  of course we all use Freelancers at work to get them implemented.’’</p>
<p>Barrie says he believes his company is helping to enable a whole new class of entrepreneur, globally.</p>
<p>“In  the west we are empowering small business owners to be entrepreneurs by  providing the digital workforce to turn their ideas into reality,  without the cost, time and hassle. In emerging economies, we are  enabling entrepreneurs to build service organisations to help the West.  So it’s win-win on both sides.’’</p>
<p>Freelancer provides the labor force that will enable the western world to power into a digital economy, he says.</p>
<p>“We deliver jobs to emerging economies, in technical areas, that are desperately needed, at fantastic rates of pay.</p>
<p>“We  are spanning a wage arbitrage of 55 to 1 between the US and India,’’ I  nod as if I know what he’s talking about. “The average wage in the US is  $123 a day. In India it’s $2.25 a day. This enables us to deliver  technical jobs to emerging economies, which might be otherwise  unavailable, at fantastic rates of pay.’’</p>
<p>He said his business is continuing on a micro scale what American Express  began 10-15 years ago when they outsourced their call centres.</p>
<div style="background: #BE1400; border: 1px solid black; color: #ffffff; float: left; width: 40%; margin: 12px; padding: 12px;">
<p>&nbsp;</p>
<h2 style="color: #ffffff; text-align: left;"><span style="text-decoration: underline;">Ginger up your luncheon</span></h2>
<p style="text-align: left;">Where do you take a high-powered worldwide tycoon to lunch in Sydney?The Malaya at King St Wharf is the latest incarnation of this Sydney</p>
<h2 style="text-align: left;"><span style="text-decoration: underline;"><a href="http://www.lunchmag.com/wp-content/uploads/2011/05/03122010210.jpg"><img class="alignright size-thumbnail wp-image-1406" title="03122010210" src="http://www.lunchmag.com/wp-content/uploads/2011/05/03122010210-150x150.jpg" alt="" width="150" height="150" /></a></span></h2>
<p style="text-align: left;">institution, which has been around for over 40 years. Run with style and panache by proprietor Lance Wong, it is one of Sydney’s coolest Asian restaurants and a byword for long lunch among Sydney media types.</p>
<p>We begin with the seafood rolls, whose crisp freshness take the edge off your hunger.</p>
<h2 style="text-align: left;"><span style="text-decoration: underline;"> </span></h2>
<p>While we chat the Malaya’s beef curry arrives, a heavenly blend of coconut and heavily gingered, it has been a great influence on my own curries over the years.<br />
Then comes the kapitan prawns, parcels of crisp battered succulent fresh prawns in a penang sauce, and a new addition to the menu, which Lance Wong got me to try last time I was at the Malaya; duck marylands falling off the bone in a light curry sauce.<br />
Soon I am sweating and calling for more Tigers to accompany the Malaya’s Pinot Gris. Barrie, on his way to a meeting after lunch, sticks to mineral water.</p>
<p>The sun sparkles off the water gently lapping against the leviathans tied up at the Maritime Museum across the water at Darling Harbor, juggernauts of bygone ages, lie in mute witness as we discuss the future of the internet.</p>
<p>The Malaya<br />
39 Lime Street<br />
King Street Sydney NSW 2000 Australia<br />
+61 292791170<br />
www.themalaya.com.au</p>
</div>
<p>“Originally,  outsourcing was the preserve of large businesses. It started with  companies like American Express outsourcing low value work like call  centers. Through the 2000s, the BPO phenomenon took off, and outsourcing  increasingly went up the value chain, and filtered down through medium  sized businesses. Freelancer.com is the natural extension, filtering down  to small businesses and individuals outsourcing $30 jobs.’’</p>
<p>Naturally  I ask him if he has plans to emulate Paypal’s Musk and found his own  space program, “I’d like to,’’ he tells me, a glint in his blue eyes.</p>
<p>“And if you become an overlord, will you be good or evil?’’ I ask.</p>
<p>He changes the subject and I briefly ponder the headline, “Future overlord mum on good, evil plans’’.</p>
<p>He even has advice for Fairfax and Murdoch’s News Ltd: “You can’t fight the Internet- you have to embrace it.’’</p>
<p>“It’s  clear that none of the big media players have figured out how to make  money in the new paradigm. You have got Murdoch trying to put a pay wall  up, but that means Google can’t index his content, so how is anyone  going to find the content?</p>
<p>“You  have to find out what’s working in media and embrace and extend it. An  example of what’s working now is Reddit.com. It’s got a firehose of  traffic. Content gets curated and generated by users there’s only one  bloody programmer. It’s the 50th biggest website in the US and the 140th  biggest website in the world. It gets more traffic than the Sydney Morning Herald and  News.com.au and it’s run by one programmer. Just one guy. Surely there  is a way to make money off that kind of traffic.’’</p>
<p>And what is Barrie’s advice for budding entrepreneurs who want to join the ranks of gazillionaires?</p>
<p>“There has never been a better time to start a company. It’s never been so cheap.’’<br />
“There  is so much that is free in terms of software, operating systems,  programming languages, web servers, databases, software tools. And the  stuff that isn’t free is cheap, like cloud computing, your internet  connection, your domain name, even freelancers,’’ he says with a grin.</p>
<p>“In  certain sectors like consumer software and Internet services, you can  literally start a company with a good idea off the back of a credit  card. The scale of distribution provided by the Internet can allow you  in a very short space of time to generate hundreds of millions of  revenue. Look at Zynga and Groupon, for example. Zynga started in 2007  and last calendar year did $US850 million in revenue. This sort of  growth is unprecedented in history.’’</p>
<p>This  has led to the development of a whole new paradigm in venture capital &#8211;  the emergence of ‘super angels’ that instead of funding $5 million in a  Series A investment, fund many companies to the tune of about $20,000”,  he says. “You can get four guys together and for a few months they can  eat noodles and bootstrap it into profitability. There is so much  opportunity.’’</p>
<p>Barrie initially raised money from an Australian entrepreneur and ran the site from his house.<br />
“After  we hit 1 milllon users we decided to get an office and in late 2009 got  up to about 10 people, then we ran out of space. We moved to the wharf  up here (King Street Wharf), now we have 35 people upstairs; we have 50  people in Manila and one guy in New York and one guy on London, so there  are 85 people globally.</p>
<p>I  ask him how does he find doing business in Australia, as a former prime  minister once described it, the “ass end of the world.’’</p>
<p>He  shrugs, as if he could just as easily be running it from a jail cell on  Pluto, “It’s a website. Australia is 2.7 per cent of our business right  now. Being a website, it doesn’t make a difference where we are. If I  was selling semiconductors, I’d have to be close to the customer, but  running a website with a global audience- you can be anywhere.’’</p>
<p>He  still lectures engineering at Sydney University and says the campus is a  great place to scout out talent to aid in the various schemes that  constantly bubble into the mind of the author of over 20 US patent  applications.</p>
<p>“I  also do it for fun. I teach entrepreneurship (copying the format of his  old IE273 class). What’s great is that already a few real companies  have spun out my class. I’m hoping that one or two end up being big.”</p>
<p>It makes me feel slightly guilty that I&#8217;m only helping to bootstrap one global worldwide media enterprise.</p>
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<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Ginger up your luncheon</span></strong></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Where do you take a high-powered worldwide tycoon to lunch in Sydney?</span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">The Malaya at King St Wharf is the latest incarnation of this Sydney institution, which has been around for over 40 years.</span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Run with style and panache by proprietor Lance Wong, it is one of Sydney’s coolest Asian restaurants and a byword for long lunch among Sydney media types.</span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">We begin with the seafood rolls, whose crisp freshness take the edge off your hunger.</span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">While we chat the Malaya’s beef curry arrives, a heavenly blend of coconut and heavily gingered, it has been a great influence on my own curries over the years. </span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">The kapitan prawn, parcels of crisp battered succulent fresh prawns in a penang sauce, and a new addition to the menu, which Lance Wong got me to try last time I was at the Malaya, duck marylands falling off the bone in a light curry sauce.</span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Soon I am sweating and I’m calling for more Tigers to accompany the Malay’s Pinot Gris. Barrie, on his way to a meeting after lunch, sticks to mineral water. I resolve to emulate him next time I’m breaking bread with such a heavy hitter.</span></p>
<p class="MsoNormal" style="margin-bottom: 8.0pt; border: none; mso-border-top-alt: thin-thick-small-gap #622423 6.0pt; mso-border-top-themecolor: accent2; mso-border-top-themeshade: 127; mso-border-bottom-alt: thick-thin-small-gap #622423 6.0pt; mso-border-bottom-themecolor: accent2; mso-border-bottom-themeshade: 127; padding: 0in; mso-padding-alt: 0in 0in 0in 0in;"><span style="font-size: 10.0pt; line-height: 115%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">The service is unobtrusive and we have been given a table on the deck. The sun sparkles off the water gently lapping against the leviathans tied up at the Maritime Museum across the water at Darling Harbour, juggernauts of bygone ages, as we discuss the future of the internet.</span></p>
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<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;; color: white;">The Malaya</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;;"><br />
39 Lime Street<br />
King Street Sydney NSW 2000 Australia</span></p>
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;;">+61 292791170</span></p>
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;;">www.themalaya.com.au</span></p>
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<p><a name="parking"></a><span style="color: #0066cc;">PARKING<br />
Secure Parking</span><span style="color: #0033cc;">, 1 Shelley Street,     Entrance on Shelley Street.<br />
Mon - Thurs 7am till Midnight, Fri 7am till 2am, Sat 8am till     2am, Sun 8am till 10pm.<br />
<em>(2 minute walk to The Malaya)</em></span></td>
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<p><a href="http://www.lunchmag.com/wp-content/uploads/2011/05/freelancebreakout.docx"></a></p>
<p><strong> </strong></p>
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