UK / Europe

Accor to open two new hotels in iconic London sites

Colourful, bright and energetic - Trocadero

Accor, the world’s leading hotel operator and market leader in Europe, has announced the opening of two new hotels in the prime London spots of Piccadilly Circus and Leicester Square.

A franchise agreement was signed with Criterion Capital Group who will develop the two properties in the Trocadero (Piccadilly Circus) and Victory House (Leicester Square).

These two new hotels come as no surprise, adding to Accor’s development of 23 hotels in the UK market over the past two years.

ibis Styles Piccadilly Circus, will be located within Criterion Capital’s world famous Trocadero complex, at the centre of London’s famous West End.

Opening in 2017, the 583 room hotel, following an extensive renovation of the existing building, will reflect the colourful, bright and energetic ibis Styles brand while keeping true to its distinct ‘London’ feel.

The historic London landmark’s leisure, commercial and retail areas within the West End will become go-to locations for hotel guests.

Guests are offered the “best of the best” with an all-inclusive package that offers room rates, breakfast and internet access.

Positioned within Criterion Capital’s beautiful Victory House, a heritage site overlooking Leicester Square, MGallery Leicester Square is scheduled to open at the end of 2016.

“New lease of life to London”…Thomas Dubaere

Located amidst London’s leading theatres, designer boutiques and top restaurants, the upscale 80 room boutique hotel is ideal for those wanting an exciting experience in the heart of the West End.

The hotel’s unique personality will exude through its architecture, deluxe interior design and exemplary services.

Thomas Dubaere, Managing Director, Accor UK & Ireland, says, We are delighted with these two new locations in the heart of London, further advancing our ambitious UK expansion plans. The hotels will take inspiration from the buzz and excitement of Soho – the most vibrant neighbourhood in the world – and will bring a new lease of life to these historically significant London sites.”

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