Getting lost walking along Melbourne’s Southbank later this month will be a whole new experience when a giant maze, brought to you by the Singapore Tourism Board, pops up inviting locals, tourists and commuters to find the real Singapore.
The interactive maze, which will include slices of Singaporean life within, will encourage Aussies to head off the beaten track and explore an alternative side to Singapore as part of the tourism body’s latest campaign ‘Get Lost and find the real Singapore’.
The new campaign challenges Australian perceptions of Singapore as a travel destination known predominantly for Singapore Slings, Chilli Crab and the air-conditioned shopping malls along Orchard Road.
Featuring a range of fun and interactive Singaporean-inspired activities, the maze will represent the destination’s undiscovered side and many hidden gems including traditional hawker food, fortune teller readings and bespoke graffiti artwork created over two days by local Melbourne award-winning artist Jessica Singh.
The maze will also be designed under the guidance of local feng shui expert Letina Wong Russell, making it completely harmonious with its surroundings. Feng shui – an ancient Chinese tradition – is still practiced by many modern businesses in areas of Singapore today.
All who enter the maze will be encouraged to leave their misconceptions of Singapore behind as they ‘get lost’ in the maze to discover some of Singapore’s authentic experiences, surprises and unknown facts.
Singapore is one of Melburnians’ most popular overseas destinations with a quarter of Aussies visiting coming from Victoria.
Location: Queensbridge Square, Southbank, Melbourne
Date & Time: Friday 27th April (7am-9pm) and Saturday 28th April (9am-6pm)
Admission: Entry is free
For more information on Singapore, visit www.yoursingapore.com/getlost