Perth

Perks of being a social butterfly

There’s now more to social media than instant gratification. Facebook and Instagram users can now earn free accommodation at the Novotel Vines Resort in the Swan Valley in WA by simply sharing their booking with friends and followers.

In a move that capitalises on the popularity of social media among connected travellers, the Vines is using social media as currency to reach a broader base.

Here’s how it works: users book a stay at the hotel and share the news via either Facebook or Instagram. For Facebookers, this means one post and a minimum of one photo during your stay. For Instagrammers, this means a minimum of two photo posts during your stay. A discount structure based on the size of your following is then used to calculate your discount, ranging from 10 per cent to 100 per cent for up to three nights a year.

The Vines
The Vines Resort

Put simply, the bigger your following, the bigger your discount will be.

“Chasing a new viral market that is visual, loud and highly connected is an exciting venture for the Vines Resort, which has just celebrated a venerable 25 years in 2014,” said Mike Stanton, General Manager.

“But we need to move with the times and attract new generations of guests, who will enjoy the natural surrounds, prime tourist attractions, local producers, wineries and craft brewers, or who may look for a quick city break from their highly connected lifestyles in the city.

Valid from now until March 31 2016.

For more information on terms and conditions visit www.vines.com.au.

Discount Structure

Instagram

1,000 followers or more – 10% discount off rate of the day
2,000 followers or more – 20% discount off rate of the day
5,000 followers or more – 30% discount off rate of the day
10,000 followers or more – 100% discount

Facebook

250 private friends or more – 10% discount off rate of the day
500 private friends or more – 20% discount off rate of the day
750 private friends or more – 30% discount off rate of the day
1,500 private friends or more – 100% discount

The Vines Resort

Verdelho Drive, The Vines

Perth WA 6069

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