UK / Europe

Regional Europe on the rise in 2013

On the rise… Copenhagen, Denmark

The number of travellers visiting regional areas across Europe is on the rise, with Southwest Germany, Brittany in France and Veneto in Italy among the most popular for 2013.

According to trends captured by Rail Europe, the number of holiday-goers travelling to regional desinations has increased by 15 per cent in the last year. Top destinations include Basel in Switzerland, Istanbul in Turkey and Copenhagen in Denmark.

A number of new and improved rail services are being rolled out across Europe to meet this increase in demand as travellers seek out less-conventional holiday experiences.

Manager Australasia of Rail Europe, Richard Leonard, says more and more visitors to Europe are venturing beyond the more traditionally popular cities and getting to know the continent on a deeper level, while taking advantage of new offers that provide more value for their time and money.

“Getting to know a place is similar to getting to know a person,” says Leonard.

“Peeling off the layers, so to speak, while getting to know a country requires one to explore beyond the conventionally popular or commercialised places, and that is something we are seeing more and more of.”

“That, coupled with the growing trend of combining itineraries, such as a cruise, is becoming more common with the new routes on offer.”

New and enhanced rail services include Trenitalia and Italo high-speed services in Italy, a wider range of fares across Germany as well as new services between Interlarken and Paris with TGV Lyria.

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